When a company makes its product, he faces the biggest challenge of its demand and supply. When there is a demand for the goods then there will be automatic increase in supply with increase in profits. For any business, company has to spread awareness of its product. But now the question arise how the company should spread the awareness? Well here is the answer, through proper ads company can do so. Advertisement is the most powerful way to promote the business. Today advertisement is the mandatory irritant to the world. It is difficult for a company to go individually to one by one to promote its products. Advertisement is the best way of communication between the company and the customers. It helps to inform the customers about the new brands and variety of products available in the market. This is for everyone kids, young and old. It has become the necessity for everyone in today’s day to day life whether be a trader, a producer or the customer. There are different ways for advertising for different types of product. Which are classified as printing, broadcast, outdoor, covert and public service advertising.
Print media is the most powerful and successful way for promotion of any product. In printing advertising classified ads are printed through newspapers, magazines, fliers and brochures. Because of the popularity of printing media they have started to publish special pages and broachers for ads. The cost of ads in this media depends upon the content, picture and space. In broadcasting advertisement company takes the help of television, radio and internet. This is also a famous way of advertising any product. The cost of broadcasting advertisement is very as compared to other types. It depends upon the length of the ads. To gain customer’s attention companies also use outdoor advertisements. They take the help of kiosks, trade shows, billboards and events. It is the effective to convey the message of the company. Kiosks are the outlets of the products and serves information. To organize an event such has exhibitions or trade shows event classifieds are used for promotion of these events.
clubs use this technique for adverting their ads when the organize night parties in their club. Covert advertising is also the unique way for promoting the products. In this the brand’s name and message is show on television, like in movies we see brand names in movie minority reports.
There are so many categories of products in the market. And to choose the best way of out of home advertising campaigns for the product is very important for a company.
Earlier there were only some brands with limited products which were easy to advertise. But now if you look around you will see different kinds of products which include both living and non living things. Let me give a small example of living products is animals and plants.
for buying any plant we used to go to a nursery but because of its demand people are making business on it. They give their ads on websites and give the facility of buying them online too. In the similar ways for buying a pet or any animal we can log on to pets classified websites and buy them online.
is the public service classified which are related to non-profitable organizations, political integrity, illiteracy and so on.To design the best ads campaign gives the product to stay for long in the market. Advertisement has become the back bone of the company. It is the biggest challenge for a company how to promote their product in this competitive world. So make the product to live for long.